Trusted media brands provide third-party assurance

Essential BPA

"Trust but verify" is a familiar term in engineering. "Measure twice, cut once" is another familiar saying when doing construction work. The need for independent, third-party verification in the media world today has never been greater. The proliferation of media channels – especially social media – means anyone can become a publisher of content.

Gerry McGovern, a leading international content expert and consultant for knowledge management on the web, said that "Today, information has become like milk. You need to distribute it quickly or it becomes worthless... . The first thing a publication has to do is to establish trust."

BPA creates a foundation for brands to establish that trust. The brand owners served by BPA strive to create trust among those who buy and use their products and services – a trust that can be undermined by a number of factors in the marketplace. BPA engagements protect brands from these challenges, reducing risk within the buyers and sellers of information.

The challenges that BPA confronts with their services can be found here. Among the topics discussed are:

The Need for Data Auditing – which includes demands for accountability and other topics. This is a great overview of the world within which BPA operates on your behalf.

Technology Assurance – iCompli Technology Assurance documents and certifies compliance to defined industry and government standards and offers independent verification of technology or service claims. iCompli provides certification services to the following Interactive Advertising Bureau's (IAB) guidelines: Impression Measurement, Viewable Impressions, Video, Mobile web, & Mobile app. In addition, ICompli Technology Assurance provides certification to the following industry and government standards: Trustworthy Accountability Group (TAG), European Interactive Digital Advertising Alliance (EDAA), Digital Trade Standards Group (DTSG)/JICWEBS, Counting Online Usage of NeTworked Electronic Resources (COUNTER) as well as providing System and Performance Claims Certification.

Sustainability Reporting – iCompli Sustainability is a division of BPA Worldwide. As sustainability becomes increasingly embedded into organizations, there has been a corresponding rise in the number of companies issuing reports on their sustainability.


Ever wonder about the rules BPA follows in their auditing process? Look here to find out everything from Business and Consumer magazines, to e-mail newsletters and more.

In fact, you can download BPA Reports at no cost. All BPA Worldwide reports are available for free to advertisers, media owners and industry executives. Visit our website here to find out more information.